About Green Foodprint

Starting on the Fruit Logistica Berlin 2010, Jaguar The Fresh Company has launched a breakthrough initiative towards a collective sustainable future for all parties involved in the value chain, especially for consumers, retailers and growers.

This initiative intends to be different from all those cosmetic ‘marketing based’ certificates by pursuing sustainability as an integrated part of policy making and behaviour of all participating parties. It represents an answer to the growing need of retailers and consumers for ‘pure and authentic’ information/content about food & sustainability.
From the start Jaguar – as a company – has acknowledged their part in a collective and valuable sustainability and so advising growers and other parties.


Jaguar Fresh Company
Jaguar has long been a leading brand name for citrus fruit, stone fruit, apples, grapes, kiwis, greenhouse vegetables and fruit and vegetable products from around the world. Every professional in the branch will instantly recognize the gilt-edged name as being one of the best of the best! The Company behind the Jaguar quality brand and logo deserves the same recognition.The knowledge, expertise and skill are a watchword for meticulous cultivation processes, honest purchasing policy, efficient distribution and the very best sales advice to the customers in our marketplace.

The ULURU|Beagle group as an open innovation atelier is focused on the development of new product and service concepts. A mix of intuitive market research (Beagle) and concept development including business and partner models (ULURU) leads to propositions that will quickly reach the desired yield and effect. Working on the principle of co-creation, we approach various parties in an early stage to involve them in the process and find the role they can fulfill. U|B acts as a matchmaker and helps forging business alliances.

Newco Food Retail
We from Newco provide tailor-made food services allowing consumers to plan, control and purchase their groceries throughout the week. Menu suggestions and inspirational recipes are based on user profiles and through the smart engine behind the food platform, we can guarantee fresh, high quality (season based) products with a speedy delivery. Our platform will make regular supermarkets redundant.

Maastricht University
Maastricht University (UM), the most international university in the Netherlands, stands out for its innovative approach to learning and international outlook.Maastricht University has used Problem-Based Learning (PBL) ever since it was founded and has been an expert in this field for over 35 years. PBL is more than just acquiring knowledge; it’s about exchanging knowledge in a challenging and effective way. Maastricht University makes the difference. With unique Europe-focused and international-oriented programmes. After all, UM is “Leading in Learning”.

sparring partners:

De Zuivelhoeve
ABN Amro
De Multinationals
Meijers Assurantien